1. Headline (H1) – Hook Attention Immediately
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Communicate a clear, specific benefit.
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Use power words and emotional triggers.
“Double Your Leads in 30 Days — Without Spending More on Ads”
2. Subheadline (H2) – Reinforce the Hook with Detail
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Add credibility or curiosity.
“Trusted by 1,000+ marketers to boost conversions using our proven funnel method.”
3. Problem Statement – Empathy & Pain Point Alignment
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Call out your audience’s biggest frustration or struggle.
“Tired of wasting money on ads that don’t convert?”
4. Solution Overview – Your Product or Offer
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Introduce your unique solution and what makes it different.
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Use simple, benefit-first language.
“Our AI-optimized funnel audits your landing page in seconds and provides a conversion-boosting blueprint.”
5. Benefits & Features – Why It Works / What’s Inside
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Use bullet points or icons.
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Focus on transformation, not just features.
✅ Step-by-step playbook
✅ Real-time funnel grader
✅ Personalized email scripts
6. Social Proof – Testimonials, Logos, Reviews
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Add 1–3 testimonials, trust badges, or review stars.
“This tool helped me get a 47% boost in conversions in just one week.” – Jane D.
7. Offer & Bonuses – Add Urgency and Value
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State exactly what they get + bonuses or limited-time offers.
“Join today and get a free 15-minute strategy call (value: $199).”
8. Call to Action (CTA) – Make It Bold & Clear
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Single, focused CTA with benefit language.
[ Get My Free Audit Now ]
9. Guarantee or Risk Reversal – Ease Doubts
“Try it risk-free for 30 days — or your money back.”
10. FAQ (Optional) – Overcome Objections
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2–5 common hesitations about price, complexity, or outcomes.
Format Tips:
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Use visual hierarchy (big headers, whitespace, contrast).
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Keep sections scannable (bullets, icons, short paragraphs).
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Match tone to audience (professional, playful, techy, etc).