1. Headline (H1) – State the Core Transformation
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Lead with a bold, benefit-driven outcome that your service delivers.
“Get a High-Converting Website in 7 Days — Without the Tech Overwhelm”
2. Subheadline (H2) – Who It’s For + Unique Angle
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Reinforce the outcome, and clarify the ideal client or niche.
“Perfect for coaches, consultants, and founders who need a polished online presence fast.”
3. Problem + Pain Amplifier – Speak to the Struggle
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Highlight the frustration your audience faces without your service.
“You’re losing leads because your DIY site doesn’t build trust or guide action.”
4. Introduce the Service – Your Unique Solution
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What you offer, how it works, and what makes it different/better.
“I build custom websites that don’t just look good — they’re designed to convert, optimized for speed, and tailored to your brand.”
5. Core Benefits – Results, Not Just Deliverables
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Bullet out what they’ll gain — use client language, not just jargon.
✅ Increase trust and authority
✅ Attract better leads with compelling copy
✅ Launch quickly without design headaches
6. What’s Included – Clarify the Service Scope
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List the deliverables, timelines, tools, and process.
Includes: 3-page custom site, brand-aligned copywriting, 1:1 onboarding call, and 2 weeks post-launch support.
7. Visuals / Portfolio (If Applicable) – Show, Don’t Just Tell
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Use screenshots, before/afters, or brief case studies to build credibility.
8. Testimonials & Social Proof – Let Clients Speak
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Use 1–3 short, result-oriented testimonials or client logos.
“Within a week, I had my site up — and booked 3 new clients.” – Maria L.
9. Pricing or Packages – Transparent, Tiered (Optional)
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Show clear tiers or a single price — or prompt for a quote.
“Done-for-you Website Package – $1,250 flat rate”
or
“Custom projects start at $1,500 — let’s talk.”
10. CTA (Call to Action) – Make the Next Step Friction-Free
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Strong button + clarity on what happens next.
[ Book Your Free Discovery Call ]
[ Reserve My Spot ]
11. Guarantee / Risk Reversal (Optional) – Ease Decision-Making
“Satisfaction guaranteed — I revise until you’re happy.”
12. FAQ or Objection Busters – Handle Last-Minute Doubts
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Answer 3–5 common concerns (timeline, revisions, process, fit).
Format Tips:
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Keep it clean, bold, and conversion-focused.
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Use process diagrams or timelines if applicable.
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Make your booking/contact CTA sticky or repeated.